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'New podcasts struggle to find an audience. 'We've created such a powerful megaphone with 'The Daily,'' Henig said.

To that end, 'The Daily' is looking to add another six people to its team of 13, including a managing editor and news and narrative producers.

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Other goals are figuring out how to cater to international listeners, doing more reporting from the field, and creating content just for subscribers. The plan is to do at least one more three- to five-episode podcast this year and grow from there, said Samantha Henig, the editorial director of audio at The Times.

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Making 'The Daily' bigger has been an ongoing talking point of executives at The Times, which is looking to extend the franchise's successful formula to events and multi-episode series like last year's 'Caliphate.' 'In terms of people who are light touch, getting them more invested in what The Times is and having it be a gateway drug, the newsletter feels like a really good way to get them in,' said Theo Balcomb, the executive producer of 'The Daily.' Nearly 75% of its 8 million monthly unique listeners are 40 and under, according to Times survey data. 'The Daily' has helped The Times reach a new audience that didn't already read or subscribe, and an increasingly younger one. With the newsletter, it's trying to engage existing ones more deeply. Last year, The Times ran an ad campaign to grow awareness of 'The Daily' with new listeners. The Times is an increasingly subscriber-driven business, with two-thirds of revenue coming from readers and the rest from advertisers, and it's set a goal of exceeding 10 million subscribers by 2025 it has 4.3 million now. That's not necessarily good news for the rest of the industry. Read more: The New York Times has more subs than ever. There will be links to articles and house ads aimed at pushing people down the path to subscribe. Led by Julia Simon, who was on the social team, the newsletter is expected to focus on the stories behind episodes and have elements like listener reactions and staff recommendations. The Times on Friday is launching a weekly newsletter tied to 'The Daily,' called, simply, The Daily. The New York Times' popular Michael Barbaro-hosted news podcast 'The Daily' is helping reach a big new audience, but now The Times wants to turn those listeners into readers and subscribers. The Times also is hiring for several roles as it looks to expand 'The Daily' to more events, multi-episode podcast series, and subscriber-only content.Now The Times is launching a newsletter aimed at getting those listeners to read and subscribe as it aims for 10 million subscribers.The New York Times' hit podcast 'The Daily' now reaches 8 million monthly unique listeners, nearly double from a year ago.Subscribe to the Confider newsletter here and have The Daily Beast media team’s stellar reporting sent straight to your inbox every Monday night. “While we know that wages are the focus, a collective bargaining agreement cannot be finalized until we have tentative agreements on all aspects of the contract.” The paper insisted its current wage offer “represents a meaningful increase over past contracts” and touted its “highly unusual step” of giving union staffers new benefits like increased bereavement time, parental leave, and extra company holidays before a contract was even reached. We are proud of our comprehensive package of pay and benefits, which is among the best in the industry and we intend to make sure it remains that way.” In response, a Times spokesperson emailed: “We’re eager to reach a collective bargaining agreement that financially rewards our journalists for their contributions to the success of The Times. “It’s not like walking out of JP Morgan or Burger King. “We are really committed to the news report, and it would be a pretty tough decision to stand in the way of something we believe in so firmly,” one senior Times journalist told Confider. Like what you’re reading? Subscribe to the Confider newsletter here and have The Daily Beast media team’s stellar reporting sent straight to your inbox every Monday night.

Times staff are now weighing their options amid increasingly hostile talks, including the very likely possibility of a walkout that could cripple production of the Gray Lady. Staffers told Confider that they have been further angered that the company is parrying wage increases with proposed cuts in its contributions to their retirement and health-care funds.

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